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Online retail giant and fashion brand, Want That Trend.Com, was founded by fashion lover and mother, Victoria Molyneux. When Victoria became a new mum, she noticed that there weren’t many clothes available that hid the body changes and insecurities that come after pregnancy. Realising that other women would also be in a similar position, she decided to take a new direction and combine her love of fashion with her knowledge of social media advertising, to create an online fashion business. Victoria harnessed the potential of using social media as a marketing platform, and combined it with the rise of the ‘selfie’ to photograph her garments. This has created a